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Forecasting Finance Functions with Paul Sheriff, CFO at NewDay

The CFO Playbook

CHAPTER

The Pandemic and the Financial Crisis?

In both cases of this journey i talked about intensinvesting in an m i, such that you don't have to roll the clock further back. And good systems and good data enables you to do that. You won't get everything right, but at least you're taking decisions in a vacuum because that's when you're going to plot your course for the business. It's having that data that really helps you make decision after decision.

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