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Marketing Week Explores: B2B marketing and M&S’s ‘This is not just food’
Marketing Week
M An's - A Brief History
The campaign was about reasserting confidence in the brand, wasn't it? It had a wonderful simplicity to it, didn't it? Where did the idea come from? One of the team hat nipped out to the om ans and came back with a chocolate pudding. I've always said, you knowhat the brief really was, we really want people to lick the tally y because the quality is so good.
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