I'm pretty sure nobody studied that transaction utility stuff goes all the way back to early failor writing, but there's not a boat load of empirical research on it. But i know that there are many people who feel a different relationship between the object they have, or the object they make, even and money. I think for me in particular, i'm not saying that my sister would feel this way. Well, mostly i wouldn't care, but if i careda if i would prefer that they thought i paid full price then they might take you for like, a brand name sucker.