City Authenticity

In Troy, we have Uncle Sam. The business improvement district made little Uncle Sams and all the different businesses could paint their Uncle Sam differently. And so there's, it'll be things like that to get people thinking about whatever brand you want the city to be or whatever little icon you want associated with your city. This problem goes back quite a long ways, right? So, uh, I trace it back to at least, um, Napoleon III and the rebuilding of Paris. Like he had to bulldoze the entire city and rebuild it with these grand boulevards,. Where it put barricades up into.