Is Charisma More Important in the States?

I was just meaning to relate that to the charisma point about emotional charisma being perhaps more important in the states due to a more entrepreneurial ethos and the emphasis on selling stuff in an emotional way. That's my spurious theory that I'm just throwing out there. But as you say, that cultural shift or shift in ideas, shift in how people think, how people reason is driven by these changes to the institutions happening over the past few centuries. Yeah. And we may talk about them at some point on the show, the turn toward instrumental reason and the abandonment of substantive values outside of instrumentality, outside of essentially market logic and survival imperatives. Right. So yeah, so it's useful to