How to Build Momentum

You want to think about teasing the content. That's not telling everything that's about to happen. But teasing or kind of probing what to expect, whether there may be there could be a secret on the way. I feel like people kind of misunderstand what a hook is. And a hook and I have this is so funny. Because every time we talk about hooks, I have this like one image that comes from old Bugs Bunny roadrunner type cartoons. If you two young ins, when I'm talking about 30 now, I am old man.