3min chapter

The Bootstrapped Founder cover image

35: Spreading the Word: How to Do Marketing on a Shoestring Budget

The Bootstrapped Founder

CHAPTER

Bootstrep Founders - The Things We Didn't Do

Arvit: We didn't do a lot of things we could have done. Embedding ourselves in the tribe and letting them syndicate their own content to us work best. I recommend you read up on all the different kinds of things that other founders do. Follow the journey under part casts and see if something like the things that they do can work for you. Experiment with social media engagement right content. Talk about how your product helps customers, how their live is improved. Or better, have them talk about it themselves. Try to bring as much of your humanity into the conversation. Wile you never know, treat every customer as if they had access to tens of thousands of new

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