Introduction

Louise Story (@louisestory) most recently was the Chief News Strategist and Chief Product & Technology Officer at The Wall Street Journal. Louise also spent more than a decade at the New York Times. She joins Olga Serhiyevich on this episode to discuss:

• Her unique role at the Wall Street Journal and some of the products that she built, including AI/ML models to alert reporters when stocks were moving in certain ways that let them get ahead of emerging stories, as well as an early version of ChatGPT that let a user ask a question about what a political candidate thought on a given issue which pulled an answer from transcripts of their interviews and speeches.
• The shift to following people rather than news outlets.
• The importance of a strong legal department at a news outlet that protects journalists and stands up for freedom of the press.
• Her forthcoming book on the black-white wealth gap and the fact that at the median, black individuals in America have 12 cents in wealth for every one dollar that a white person has.
• Why telling stories through people is the best way to keep an audience’s attention.

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