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How Brazil Gave Birth to One of the World's Greatest Jet Makers

Odd Lots

CHAPTER

Embraer's Ascent: Navigating Brazil's Aviation Challenges

This chapter examines the rise of Brazil's aerospace company Embraer against the backdrop of economic turmoil in the 1980s and 1990s. It discusses the impact of privatization, government strategies, and the challenges of establishing a high-tech industry in Brazil, including the delicate balance between market forces and necessary state support. The narrative emphasizes the importance of regional connectivity and geographical advantages in shaping Embraer's success while reflecting on the differences between its journey and those of East Asian manufacturers.

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