Rerun: 5 product principles for every product manager - Esha Shukla on The Product Experience
The Product Experience
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Lead With Goals, Not Constraints
This is by far the most important principle that I've learned from my prior manager at Meta. This principle has helped me focus on the desired outcome and anchor my recommendations on that versus trying to alter the recommended path based on constraints we might face. Today, I'll give an example to help explain this. While working on the Women in Emerging Markets team at Facebook, I had to present a recommendation for a marketing campaign that our team wanted to run for our feature. We were told that we had a limited budget available to run this campaign. And so we framed our entire recommendation around what we could do with the budget that we had available,. hoping that this would expedite next steps and bring clarity
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