First Cheque with Cheryl Mack & Maxine Minter cover image

Why Australia’s AI Opportunity Is Bigger Than We Think

First Cheque with Cheryl Mack & Maxine Minter

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Navigating AI in Go-to-Market Strategies

This chapter examines the transformation of go-to-market strategies in the AI era, focusing on the shift to community-driven and relationship-based marketing. It highlights the impact of AI on customer acquisition, marketing practices, and the need for open communication in knowledge sharing. Additionally, it explores the evolution of product-led growth strategies and how AI is changing decision-making and technology adoption within organizations.

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