5min chapter

The Colin and Samir Show cover image

A Brutally Honest Conversation about 100 Thieves

The Colin and Samir Show

CHAPTER

Navigating the Complexities of Building a Gaming Brand

This chapter delves into the complexities of developing a content-driven brand in gaming, with a focus on 100 Thieves and comparisons to Barstool Sports. It highlights the importance of personality-driven content, the cultivation of new creators, and the evolving roles of influential figures within the industry.

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