How Important Is the File Name of the Image?

The file name itself is often it's kind of like from a technical point of view but it doesn't provide any real unique information usually. If you don't do the alt text or if you don't have good surrounding text then of course the file name might be the only place where you mention what this image is about. The other thing with file names especially for images is when we when we crawl images we tend not to crawl them as often because usually they don't change a lot so that means if you change all of the file names across the website then it's going to take a lot of time for Google systems to see oh well this is a new image.

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