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12min chapter
SPI 827: Win Big with Your First Physical Product with Thiefaine Magre
The Smart Passive Income Online Business and Blogging Podcast
Creative Merchandise Strategies
This chapter explores a variety of interesting product development projects, including unique merchandise from collectibles to apparel, emphasizing their role in brand loyalty. It contrasts two distinct merchandise strategies—affordability vs. quality—and discusses the significance of limited edition releases in fostering urgency and exclusivity. Additionally, the chapter highlights the emotional connection between merchandise and consumers, showcasing how unique items can transform brand engagement into meaningful experiences.
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