The chapter explores the decline in consumer app adoption, touching on app fatigue, the dominance of incumbents in the app market, and the shift towards evolving web-based platforms. Speakers share personal insights on app usage, demographic differences in app downloading habits, and the rise of new innovation platforms like AR and IoT. They also discuss the impact of new technologies like AI, machine learning, blockchain, and IoT on creating new business models and the role of third-party platforms in enabling competition with tech giants.