The academy as an organization feels this pressure, they don't want to be obsolete and out of touch. The highest rated Oscar ceremonies are the ones where the box office totals of the best picture nominees are higher. "I think there is something about the Oscars to be snobs," he says.
Huge hits like Top Gun: Maverick and Avatar: The Way of Water got nominated alongside Tár. In this episode of Into It, which is now available twice a week, Vulture’s Joe Reid explains the on-again, off-again relationship between the Oscars and the box office.
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