Keeping Customers with Dealers vs. OEMs

Sam asks about OEMs; Shane explains group-level advantages, brand-agnostic coverage, and why dealers can better own the customer relationship.

Play episode from 11:26

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Episode notes

Today special guest host Sam D'Arc is joined by Shane Wilson, President at Connected Dealer Services.

We dive into the tug-of-war between dealers and automakers for customer ownership after the sale, how real-time vehicle data is fueling explosive fixed-ops growth, the playbook dealers are using to win loyalty long after delivery – and much more.

This episode is brought to you by:

1. Connected Dealer Services - Staying connected after the sale isn’t optional anymore, it’s your competitive edge. Connected Dealer Services, creators of CarRx, help you transform every car on your lot into an ongoing customer relationship. Their connected-car technology powers real-time tracking, stolen-vehicle recovery, and service alerts that keep customers engaged long after they drive off the lot. From protecting your inventory to driving retention and fixed-ops growth, CarRx turns vehicle data into real, measurable profit. Discover how @ ⁠http://CarRx.com/Retention

2. S&P/IHS Global - With over 1,000 segments, across Service, Trade-In and In-Market Shoppers across, Polk Auto Direct gives dealers the best return out of every dollar spent. The self-serve platform includes multi-dealer management capabilities and targeting up to a 50-mile radius. Save now with special discounts for new sign-ups through November 30! Visit @ http://PolkAutoDirect.com today.

3. Amazon Autos - With Amazon Autos, your dealership can reach more buyers, drive more sales, and deliver a modern, more delightful car-buying experience. Learn more @ https://sell.amazon.com/programs/autos

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Topics:

1:30 What is Connected Dealer Services?