Introduction

Emilio bought costume jewelry on Alibaba, set up a site, ran Facebook ads, and pulled in $300k in a month. This caught Rob’s attention, thinking, what if they could use this method and create a strong brand behind it. But by the time they got to market, the market had changed drastically. After several pivots, it was looking like The Machine’s first loss. But when they asked the question, “will I be proud if this fails?” everything changed. Saint Midas was born, intentional jewelry both were proud of, and now they split sizable dividend checks.

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