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MrBeast: How to capture the attention of billions
Nudge
Why Does MrBeast Give Away So Much Money?
MrBeast uses a psychological hack to garner attention. He gives away extraordinary amounts of money in almost all his videos. But why? Why does he give away so much money? Well, it's down to another behavioural science principle known as costly signaling. Simply put, the more money you spend to communicate something, the more people will pay attention to that communication. This works for MrBeast and since he started trying it, he stuck with it ever since.
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