The company was established in Ireland in 1954 by someone called Joe Spud Murphy. He didn't invent crisps, but he has been credited with transforming them. Up until that point, bags of crisps came with a little packet of salt inside them. But after the Second World War, scientists could understand chemical compounds that lie behind flavors such as cheese and onions.
This week’s court battle involving Microsoft and Activision, giants of tech and gaming, reflects a sea change under way in America’s trustbusting machinery; it may not go as far as the top competition cop might like. A boom in China’s post-pandemic economy now seems to be sputtering (11:29). And a paean to the Tayto crisp—cheese-and-onion flavour, naturally (18:29).
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