Revitalizing Email Lists and Plain Text Strategies

This chapter delves into revitalizing stagnant email lists by cleaning invalid addresses, implementing email technologies like SPF and DKIM, and gradually warming up the list with segmented emails. It also discusses the power of plain text emails in marketing, including the concept of the nine-word email for personal connection and managing responses effectively. The importance of maintaining regular contact and making course corrections for podcast outreach through a weekly newsletter is also highlighted.