A Moment I'll Never Forget: The Power of PSAs
Under the Influence with Terry O'Reilly
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Influence and Advocacy: The Power of Public Service Announcements
This chapter delves into the role of public service announcements during the 1950s polio epidemic, focusing on the difficulties of encouraging vaccinations amidst fear instigated by the media. It recounts the impactful involvement of a celebrity in reversing misinformation and boosting public support for vaccination efforts.
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