The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

April Dunford on Marketing Strategy and Positioning Yourself to Win

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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What's the Difference Between Personas and Segmentation?

Marketing expert: "I think we spend away too much time on personas" Marketers struggle with determining what their behaviors are like, and where the commonalities exist between them. We don't spend nearly enough time on segmentation, which is at the company level," he says. 'i need to understand how my value matters for them'

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