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844: The Six Words that Dramatically Increase Your Impact with Jonah Berger

How to Be Awesome at Your Job

CHAPTER

Use Hedges in Times of Uncertainty

"There's always something there we're certain about. We may not be sure that a particular strategy is going to work, but we may be very certain about a part of that strategy," he says. "So there are ways to add certainty in a way that doesn't make it seem like the entire world is obviously clear"

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