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844: The Six Words that Dramatically Increase Your Impact with Jonah Berger

How to Be Awesome at Your Job

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Use Hedges in Times of Uncertainty

"There's always something there we're certain about. We may not be sure that a particular strategy is going to work, but we may be very certain about a part of that strategy," he says. "So there are ways to add certainty in a way that doesn't make it seem like the entire world is obviously clear"

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