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370 The Next CMO by Peter Mahoney

The Marketing Book Podcast

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What Is a Campaign?

A lot of people confuse channel with campaign. And a channel is the communications vehicle that you're using to deliver a message. The combination of those efforts may be including things like messaging and communications and pr in strategy. All of those come together, and that is what a campaign is. You still need to think about the thematic approach to these messages that go out or even the way you treat people who are going through your buying cycles.

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