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Not a storyteller? Use this formula. You'll nail it your first try.

Video Creators

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Making a Story More Simple

"I talk a lot about obstacles, and just how are we going to move somebody through the story? And then by working in it in a practical way, kind of, they have that light bull moment," he says. "The thing we really love is that the character is now different than they were at the beginning of the story."

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