Massively multiplayer: why gamers are the ultimate marketing opportunity
The Drum Podcast
00:00
Is There an Opportunity for Brands to Get Involved With Gaming?
I think brands can do a really good job of more semlessly integrating how they are communicating to players. I feel like there are the places for it, you just need to be genuine about it. There was this one campaign, shamelessly plugging thisvugbyk and toronto de campaign am with animal crossing and helmets. So helmets was donating food with something that was then collected in the games. And that is actually something where the brands have such a fantastic kind of input. Whereas you can think about things like cloting brands and stuff.
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