Mliss: Is it easier to reculture an established organization, or itsit easier to build one from the ground up when you start as a company? Mliss: I don't know if if one's easier than the other. Andnd, again, i think culture is something that is another misnomer. It's fluid rit it's evolved in the verb wel yes,. So you neednt always be looking at it. Thoh, like i think about, and this is true, so many of the conversations at milkon were about this, talking about e s g, specifically m and i hoisted a panel that was doing well by doing good on hot button