Sounds Like A Cult cover image

The Cult of Glossier

Sounds Like A Cult

CHAPTER

The Rise of Glossier: From Origins to Cult Following

Exploring the journey of Glossier from its inception linked to Into the Gloss, the transition led by founder Emily Weiss, to its rapid growth as a billion-dollar company with a devoted following. Unveiling Glossier's distinctive branding, minimalist approach, and unique marketing strategies that cultivated its cult-like status, despite controversies around inclusivity and workplace concerns.

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