3min chapter

DTC Podcast cover image

Bonus: Rethinking Profitability: How to Market Like an Investment Banker with Bradley Keefer from Keen

DTC Podcast

CHAPTER

Unlocking Growth Through Strategic Marketing Investments

This chapter explores how brands can drive growth by re-evaluating their data strategies around key marketing investments. It emphasizes the importance of strategic spending before and after major events while remaining agile to seize viral opportunities.

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