2min chapter

Experiencing Data w/ Brian T. O’Neill  (UX for AI Data Products, SAAS Analytics, Data Product Management) cover image

121 - How Sainsbury’s Head of Data Products for Analytics and ML Designs for User Adoption with Peter Everill

Experiencing Data w/ Brian T. O’Neill (UX for AI Data Products, SAAS Analytics, Data Product Management)

CHAPTER

The Importance of User Engagement in Product Discovery

One of their biggest challenges to adoption is that they don't own the final delivery and I'll call it operationalization. Is your team in the loop like end to end and you are able to push through when it's we're buying carrots a new way. People are more likely to adopt a product if it's been designed and created by one of their own. That's a really important part of the release management at step eight.

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