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China's decade of strict music-streaming rules

Round Table China

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The Evolution of Music Streaming in China

This chapter explores the transformative journey of music streaming in China, tracing its development from rampant digital piracy to a recognized licensed market. It highlights the impact of stringent regulations and the emergence of major players like Tencent, emphasizing the shift towards paid subscriptions and improved copyright practices. The chapter also discusses user behavior changes, successful public offerings, and the importance of a robust licensing ecosystem in shaping the future of China's music industry.

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