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Kendall Haven on Story Proof: The Science Behind the Startling Power of Story

Singularity.FM

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Reframing a Story

Reframing is about understanding what it is that story does, and what are the elements of story that let it do what it does. To understand a story like make america great againa to reallyto not be affected by it, donot be swayed by it. All stories, effective stories, are target audience specific. And so understanding the audience and then the message to that audience, then you can say, do i agree with the message being delivered to that audience? Am i part of that audience? What is it that's really being said here?

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