This chapter delves into recommended resources for learning about neural networks, insights on imposter syndrome, a detailed analysis of the book 'Shoe Dog' about Nike, and a YouTube series on sketching visual concepts. The discussion spans neural networks, marketing evolution of Nike, and upcoming events in marketing analytics, ending with a light-hearted mention of sports icons and analytical terms.
From running a controlled experiment to running a linear regression. From eyeballing a line chart to calculating the correlation of first differences. From performing a cluster analysis because that’s what the business partner asked for to gently probing for details on the underlying business question before agreeing to an approach. There are countless analytical methodologies available to the analyst, but which one is best for any given situation? Simon Jackson from Hypergrowth Data joined Moe, Julie, and Tim on the latest episode to try to get some clarity on the topic. We haven’t figured out which methodology to use to analyze whether we succeeded, so you’ll just have to listen and judge for yourself. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.