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Season 6, Ep. 7 - Alex Osterwalder: Reframing Business Challenges as Innovation Challenges

Better Innovation

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Exploiting Uncertainty in Business

Jeb Bess: Organizations may be better off treating business challenges as innovation challenges. He says when there's uncertainty, you should use an exploration mindset and uncertainty. The only way to reduce it is not through analytical kind of approach because you don't have the data,. You have to test, explore and adapt.

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