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Episode 169: Building Your Brand with Austin Church
UI Breakfast: UI/UX Design and Product Strategy
Brand Strategy Is So Important for Brand Identity Design
Designer: It's so much easier to do visual identity design and even UI design if you have brand strategy in hand. Brand strategy is something that you and the client can look at together and decide, let's focus on your audience instead of just focusing on clients. "It becomes a whole lot easier to later on with like a website with user experience to say, we really know our audiences," she says.
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