4min chapter

Trapital cover image

How Insurance Ads Became the Industry Standard

Trapital

CHAPTER

Creating Meaning and Excitement Through Sponsorships and Endorsements

This chapter explores how brands use sponsorships and endorsements to generate interest and create meaning among consumers, using examples of oatmeal and insurance companies partnering with sports leagues. It also discusses a successful ad campaign that piqued curiosity and encouraged further learning.

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