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Bacardi vs Pernod Ricard | Does Cuba Still Love Havana Club? | 7

Business Wars

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Rivalry and Authenticity: The Havana Club Debate

This chapter examines the fierce competition between Bacardi and Pernod Ricard over the iconic Havana Club rum, highlighting the differing perspectives of Cubans. It also discusses the importance of aging barrels and flavor profiles in shaping rum culture, while considering the impact of political tensions on authenticity and consumer preferences.

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