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Mitigating the Ethical and Legal Risks of Synthetic Media and Generative AI

The Tech Policy Press Podcast

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Practices for Creators

Adobe is a key leader who's developing these systems so there's an initiative that witness I think and PAI both are involved in, called the Coalition for Content Providence and Authenticity. The Linux Foundation effort to bake in a standard cryptographic mechanism for tracing a piece of content that's baked into the actual visual artifact could be some signal of that contents authenticity.

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