19min chapter

Decoding AI for Marketing cover image

The Age of Agents is Coming and It Will Upend Marketing

Decoding AI for Marketing

CHAPTER

Evolution of AI from Reasoning to Action

The chapter explores the shift in AI from computational outcomes to reasoning and potential action, detailing historical advancements in machine learning and the significance of transformer architecture. It highlights the rapid progression of AI models outperforming human capabilities and the role of computational power in training these models. The conversation delves into the transformative potential of AI agents in marketing, automation of tasks, and the challenges faced in adopting AI technology in marketing strategies.

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