How Leaders Think with Kenny Lange cover image

How Kelly Clark thinks About Building a Legacy and Knowing the Why of Your Business

How Leaders Think with Kenny Lange

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The Power of Why: Storytelling in Nonprofits

This chapter examines how passion and purpose shape the nonprofit sector, emphasizing the significance of storytelling in engaging supporters. A key insight involves shifting the focus from 'what' to 'why', thereby fostering deeper connections and understanding of the organization's mission. It also highlights the challenges leaders face in maintaining clarity and meaningful narrative amidst operational demands.

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