How to Turn Your Content Into Content That Drives Leads

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Knowing that is powerful for you as a content person or as any marketer. You need to be able to show contribution to the bottom line if you can't do that now that's okay but you want to start building a plan for that. Start talking to folks about it right start figuring out how you can turn more of your content into content that drives leads some of that could even just start withHow many like in QL's are we driving through the content? And tracking that on a regular basis and showing improvement over time even that can help I mean that doesn't get you all the way down to revenue but it's really important.

Tracey Wallace was a journalist from childhood and hasn’t stopped writing since. There’s not much she doesn’t know about content marketing. Check out this all-signal episode from the archives.

As a child Tracey wrote magazines for her neighbors, revealing the activities of the local cats. She also took her red pen to Vogue and Teen Vogue, casting her editorial eye over them both. Now she’s Content Director at Klaviyo and a Workweek creator.

Daniel and Tracey talk about her transition from journalism into content, via tech and retail, the importance of design in content, and how Google Sheets is winning the content repository game.

You’ll also hear Tracey’s spicy take on why content marketing is chaos.

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.

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Follow Tracey:

LinkedIn: linkedin.com/in/traceyrwallace

Twitter: twitter.com/TraceWall

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Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Timestamps:

00:00 Intro

00:57 Vogue Ambition

03:36 All The Latest Cat News

07:53 The Goal Is 100%

10:47 The Importance of Building In Time