Strategies for entering new industries, Acquiring distressed agencies for market entry, Challenges and pitfalls of taking equity as compensation, The use of NPS feedback to improve agency performance, and more
Marketing School - Digital Marketing and Online Marketing Tips
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Navigating Equity and Client Dynamics
This chapter explores the intricacies of equity compensation in agency-client relationships while discussing strategies for effective marketing services tailored to e-commerce brands. It emphasizes the importance of adapting marketing strategies based on performance feedback and the cyclical focus on traffic and conversions to enhance customer engagement.
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