The Number One Mistake in Building a B M Program

We hear from a lot of listeners about maybe their a b m programs aren't doing what they thought they were going to do. And so may bey, maybe basing your experience, you can talk through a couple of the common, you know, misteps or mistakes that people make when when building one. I think em the number one learning that i have in doing a b m is that the list matter just so much.