Jim VandeHei Talks About Everything Axios, Past and Future
A Media Operator
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Innovating Local News: Axios's Strategic Expansion
This chapter explores Axios's innovative approach to local news, highlighting their strategy of launching local publications and building readership through daily newsletters. It discusses the challenges and success of expanding into 30 cities, the importance of local engagement, and the evolving landscape for advertisers. Additionally, the chapter addresses the financial breakdown of Axios's revenue sources and the challenges of motivating talent within the organization.
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