The Pros and Cons of Acquiring Short-Term Rehabbers

If you've noticed that your LTV's gone from $11,000 down to $7,000, what that typically tells you is people are not seeing or continuously the value for a longer period of time. The customers you're acquiring aren't actually the right ones. That's a very good indicator too that perhaps something's changed in your acquisition or your business model or your targeting changes. You'd probably want to track that quarterly. And you should see a trend up. If you see a trend in the opposite direction, you know that either your reputation is reducing in the market or your goodwill is reducing the market. So with those things in mind, you can kind of then get a