When Competition Drives Prices Unreasonably Low

In this week's mini-episode, we discuss the race to the bottom: a pricing phenomenon where we drive prices so low that they become unsustainable. This concept is critical to understand for any Jiu-Jitsu business.

Get our Intro to Mechanics audio course, normally $79, FREE:
https://bjjmentalmodels.com/freeintro


⬆️ LEVEL UP with BJJ Mental Models Premium!

The world's LARGEST library of Jiu-Jitsu audio lessons, our complete podcast network, online coaching, and much more! Your first week is free:
https://bjjmentalmodels.com


Need more BJJ Mental Models?

Get the legendary BJJMM newsletter:
https://bjjmentalmodels.com/newsletter

Learn more mental models in our online database:
https://bjjmentalmodels.com/database

Follow us on social:
https://instagram.com/bjjmentalmodels
https://threads.com/@bjjmentalmodels
https://bjjmentalmodels.bsky.social
https://youtube.com/@bjjmentalmodels

Music by Enterprize:
https://enterprize.bandcamp.com

⚠️ NEW course from BJJ Mental Models!

MINDSET FOR BETAS, our new Jiu-Jitsu audio course with Rob Biernacki, is now available on BJJ Mental Models Premium! For a limited time, get your first month FREE at:
https://bjjmentalmodels.com/beta