Lynda Kate Smith (mParticle) - Marketing for Entrepreneurs
Entrepreneurial Thought Leaders (ETL)
What Is Marketing?
Marketing isn't just fluff. There's actually a science behind it, and it's a superinteresting science. Marketing to day is finely customer focused, outside in perspective. Social medium made that happen. It did give a voice to customers. Markets are, once again, conversations many to many. For me, marketing is the full strategic process. And when it's really done well, it can really drive a company forward. When it's not done well, then it's just a bunch of random tactics. So as enterbenors, something i really think about is, how do i make this strategic? How do i make it pro active? And how do i not let it
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