Martech 101: back to basics
The Drum Podcast
00:00
The Role of the CTO in MARTech
Who do you think now is responsible internally for keeping the rest of all the developments that happen every single day and every single minute within MARTech? It's a really interesting one because you kind of I've worked within other organisations where you kind of have these two ends. One would be very much IT and the other side marketing and it's very important to try and sit in the middle of those two areas.
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