SaaStr 476: The Secrets to Aligning Marketing and Revenue Strategies with Marqeta's CMO, Vidya Peters and Amy Chang, Board Member @ Marqeta, Disney, & P&G
The Official SaaStr Podcast: SaaS | Founders | Investors
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Strategy Is Not an Annual Process
In marketing, metric is no longer abot qualified leads. It's really about closed revenue for t business. And what role are you playing in helping revenue close that revenue? The second insight i had is that strategy is not an annual process. But we meet with a revenuen on a by weekly basis to look at our target list of accounts.
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